Joli grew up in St. Louis, Missouri, splitting her summers between a farm in Hannibal, Missouri and Crested Butte, Colorado. One of her pastimes was ballet, as she did this from age 3 to age 15. Another one of her hobbies was tagging and she used to use the handle “Live.”
Justine revealed on the Howard Stern Show and the Fox News program Geraldo at Large that she was molested from age 3 to 10 by three men, one of whom was her grandmother’s ex-husband. Two of the three men were prosecuted and incarcerated. Justine has been in therapy since the age of 13.
In her late teens, she moved to the Greater Los Angles area with her mother.
While working in the Glendale Galleria in Los Angles, she was recruited by porn director Kris Kramski to do some modelling. According to Justine, Kramski’s hidden motive was to get her in a threesome with him and his girlfriend. Though Justine did not ever do any modelling or film for Kramski, adult talent scout Ray Garcia was forwarded audition photos of Justine. Ray promptly found work for her in adult modelling and films. Her first shoot was with Stephen Hicks. Joli notes that her mother drove her to her audition and all of her jobs for the first six months of her career because, “I was terrified to drive there”.
At the beginning of her career, she worked extensively in men’s magazines, appearing in numerous issues of Penthouse Penthouse and Hustler, shooting six days a week for six months. She appeared on the cover of the March 2002 issue of Hustler and was the September 2007 Penthouse Pet of the Month. She was also a popular web model, appearing on sites such as ALS Scan, Matt’s Models, and Xxx Fetish World.
Her first film shoot was for Andrew Blake During her first several years in adult films, she appeared mainly under the name ‘Swan’ and ‘Hope’, though in her appearances in Andrew Blake’s films, she appeared simply as Justine. Eventually, she adopted the name Justine Joli. “Joli” was a pet name she had for one of her old lovers and means “pretty” in French, while “Justine” comes from her obsession with the Marquis de Sade character, Justine.
In her early work, under the name Swan, she typically had light blonde hair, a schoolgirlish appearance, wore relatively little makeup, and often wore glasses. In later work, under the name Justine or Justine Joli, she has red hair, a glamour or fashion model look, and is more heavily made up and fashionably dressed.
Joli describes herself as bisexual (being “60/40” in her preference toward men and women, respectively) in real life and is particularly noted as a girl-girl actress in adult films. As of 2007, she has not done any boy-girl scenes in an adult film, stating “I’m not comfortable doing boy/girl”. However, early in her career, she did do explicit heterosexual photoset with porn photographer Peter Romero for the website POV Porn,though these photos were later removed from the site at her request. Joli also appears alone in many movies and photosets, either as a glamour or fetish model or in solo masturbation scenes. She’s also done some BDSM porn and in her personal life she has described herself as “hardcore sub”.
Joli has appeared twice on both The Howard Stern Show and The Opie and Anthony Show.
She’s also captured in Edouard Salier’s short movie, “Flesh” which describes the life and death of Manhattan during a fictional 9/11.